AfterSchool With Neil deGrasse Tyson

The world’s largest edtech brand had virtually no awareness and struggled with credibilty in western markets. So I enlisted world-renowned astrophysicist and educator, Neil deGrasse Tyson. Working closely with Neil and his team, I developed, wrote, and directed a paid content kids-only masterclass series called AfterSchool. Subscription sign-ups immediately increased and continue to grow exponentially, placing the BYJU’S brand firmly in the US edtech space.